Research On The Development Of Exhibition Industry In Taiwan

MICE promote a lot of industries develop and make a lot of economics beneficial like the locomotive action. Thus the government makes attention to the MICE industry and makes MICE join to the urban development plans. Taiwan developed MICE industry more than 20 years and committed to the MICE best effort. Taiwan’s professional exhibition are famous in the world, it base on mature industrial. Such as Taiwan bicycle exhibition 、 Taipei international computer exhibition 、 Taipei international machine tools show and SEMICON.Taiwan’s MICE industry has developed rapidly. There has rich resources and geographical location become an Asia-Pacific trade and transportation hub. On the other hand, Rich cultural customs and culinary specialties, attracting domestic and foreign tourists. Convenient transportation construction, take the high speed rail back and forth form the Taipei to Kaohsiung just three hours. These conditions have become Taiwan’s MICE industry fuel growth. Even Taiwan has accumulated a lot of experience of exhibition industry, but the brand construction and international image still does not have clear position. Therefore, those problem will become the trouble on the way to development MICE industry.Research will be the Taiwan exhibition industry development as a research theme. In the case study, Taiwan’s MICE industry had small hardware supply due to congenital conditions and it is hard to Progress the space, and soft power, with sophisticated electronic communications technology has made Taiwan excellent performance in soft power. Study use SCP analysis of Taiwan MICE industry development to learn about market structure、enterprise behavior、government support and market performance. Use those put out to discuss Taiwan MICE industry development. And draw lessons from foreign successful experience of exhibition industry. To understand the foreign exhibition industry competition、innovation、branding、Government policy planning and exhibition personnel training. From successfully concludes the exhibition industry in the development of exhibition industry development in key elements of success, then SCP analysis results and exhibition interaction examines key elements of success, analyze the Taiwan exhibition industry development’s countermeasure and suggestion.