Study On Development Strategy Of CF Financial Leasing Company

The 21 st century is a period of rapid economic development.With the development of the economy,the difficulty of enterprise financing has become increasingly prominent,and the financing methods have become increasingly rich.On this basis,the scale of the financial leasing industry has also continued to expand.How CF financial leasing companies can develop steadily and rapidly in an environment where opportunities and challenges coexist,and how to cope with peer competition,is a major test for enterprises.The research object of this paper is CF Financial Leasing Company.First,this paper collects and collates the data of CF Financial Leasing Company.From the analysis of the company’s development history,current development strategy and operation effect,existing problems and reasons,it is concluded that the company is in good overall condition and stable operation,but the current stability strategy is too conservative,the business concentration is too high,and it is easy to lose the sensitivity to risks,It is not conducive to coping with the current complex economic environment and fierce market competition;Secondly,it comprehensively uses PEST analysis,Porter’s Five Forces Model,SWOT analysis and other strategic management theories and methods to analyze the internal and external environment of CF financial leasing companies,identify their strengths,weaknesses,development opportunities and threats,and help CF financial leasing companies develop their strengths and avoid weaknesses,grasp their own opportunities and avoid risks.Through the above analysis,it is believed that the macro environment is generally friendly and the number of competitors in the industry is limited,There is no saturation in the business area,and there is room for business expansion,which can expand the market share;Thirdly,on this basis,through the use of strategic management theory,formulate the overall development strategy and functional strategy suitable for the company.Finally,in order to ensure the smooth implementation of the development strategy of CF Financial Leasing Company,it further proposed solid and feasible safeguard measures from the aspects of clarifying the enterprise brand positioning,improving the enterprise organizational structure,strengthening the construction of enterprise culture,and refined management.