The Analysis Of Communication Tactics Of The Tourism Resources In Baoding

Baoding as a city which contains of abundant tourism resources has been developed formany years. It also has a significant position among other cities that were famous by theircultures and tourisms. Part of reason being at this status is due to the great protections whichcarry on by Baoding Government and related institutions. However, maintaining such giftedtourism resources, Baoding does not reach its corresponding advantages because of lackingsuitable media advertisements. Some points from the field of ‘The Arts of MediaCommunication’, the cultures of tourism belong to the content of communication; netizens,tourism related departments, people who are from a media broadcasting background becometo the subjects of communicating. Except from those four general broadcasting channels, networking or cell phones also can be treated as ways of communicating. In the case of Baoding,communicating by newspaper also play a significant role in advertising the information abouttourism. The mainstream newspapers in Baoding are Yanzhao Dushi Bao and Baoding WanBao. The first one belongs to Hebei Province, which is superior to the local one, especially inthe fields of broadcasting and events planning. The exploring subject in this article is YanzhaoDushi Bao.There are hundreds of sub-fields in the broadcasting tourism cultures in Baoding, theobjective of this article is to identify some issues in contemporary of Baoding tourism throughanalyzing the newsletters from certain media, such as newspaper. Three main exploring areasconstruct the content of this article; tourism in historical sites, folk cultures and politicaltourism. Via demonstrating the ways of how media advertising in these three fields, thisarticle will show the possible importance of Baoding tourism. At the meanwhile, more advicewill be given according to the past press, for example, enhancements in building theambiguity and partiality in political tourism, going further in the level of broadcastinghistorical sites and developing folk cultures by using of information.