| The Real estate brokerage industry is one kind of modern services that aims at making a match of Real estate transaction. In recent years, a fiery housing market makes Real estate brokerage firms develop very fast. This development not only reflected in the amount of Real estate brokerage firms, but also in the scale of them. A firm which wants to seize the chance and to be bigger and stronger in the fierce market competition, a high quality Visual identity design (VI design) is needed.In the real estate market of Beijing, the Homelink Real Estate Agency Co., Ltd.holds the largest market share. It’s necessary to make VI design as this firm grows bigger and stronger. On the basis of fully understanding corporate culture and values of Home Link, I design a brief and useful VI system for it. Considering the requirement of daily office work, this system combines the art of Design, Branding, Marketing, Color psychology and Environmental psychology. It contains two parts:basic theory and application. |
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