New Application Based On Information Design In Visual Communication

This paper analyzes the new demands of visual communication in big data era,demonstrates the necessity of information visualization design, with an example of the visualdesign by literature and natural matter.The article introduces the background, purpose and significance of information design,pointing out that it is not only a challenge for designers, but also a change of understanding theworld in Reading-picture Time. Articles introduces the concept of information design, brieflyreviews of the domestic and international development process of information design, analyzesthe classic cases and new applications, and describes design methods and modes. On this basis,the article also points out the market value and consumption trend of big data，shows thatdesigners understanding these will insight into business trends and occupy favorable position.Finally, the article points out the problems of today’s information design, describes thefuture prospects of information design.