The Value Basis Of Enterprise Culture

Enterprise culture is playing a more and more important role in the sustainable development of a corporate with the development of the economy.The enterprise culture keeps healthy-growth of a corporate with its invisible hands, which makes it the vital part of the core competitiveness. It is the key to the sustainable development of a corporate having its culture and themost important contribution of culture construction of a corporate is to state its social obligations. Only well-operated and obligation-undertaken corporate would achieve sustainable development under market economy era. This paper outlines the policy of corporate culture construction by quoting two typical cases and The Twenty-four Character Principle delivered at the18th National Congress of the Communist Party of China.This paper consists of three parts, the first part describes the enterprise culture, includingthe concept of corporate culture, the connotation and extension of enterprise culture,enterprise culture and development, the role of corporate culture in the development of. Thesecond part of the analysis we should build a what kind of corporate culture, from the threeaspects of the enterprise and the staff, the enterprise and the customer, enterprise and societyto explain. The third part through the analysis of the West China limited liability companyand centuries old Tongrentang’s corporate culture, combined with the eighteen big24wordsof core values are the principles and ways of the construction of enterprise culture. Thebuilding of enterprise culture is the principle of liability principle, the principle of justice, theprinciple of equality and the principle of people-oriented. The core value clear corporate view,establish the system and a good external image, to establish excellent enterprise culture.