Research On The Development Of Chinese Animated Movies Under The View Of Media Ecology

Animation film as a set text, image, sound, in one of the media, often represent the highest achievement of an era of various types of animation. Since the early twentieth Century was born, the human communication environment, symbol and social environment accept a new feature, the plastic effect on the social culture. In this paper the development of domestic animation films between 1995 to 2014 as the research object, along with domestic animation film is a kind of mass media, as environment of domestic animation film how to from the three aspects of the symbol environment and the perception of the environment and social environment to build a new environment, in the level of perception, space and time, society, politics, and the contents of the media bias, explore the mass media in the macro and physical, perceptual, social, economic, political and cultural causation, further analysis of influence of the development of domestic animation film of culture. Finally, from the perspective of media ecology balance of in the previous bias analysis to explore the close balance of media ecology path, to the development of domestic animation film is a system and macro expected.The conclusion is that the development trend of the domestic animation film can be described from four perspectives: the urgent needs of domestic animation film classification system; dual of development directions of production technology; technical way of movie marketing new media; pursue speculative and entertainment content on the balance.