Study On The Cultural Characteristics Of The Branddesign Of The Coffee Shop

Number of Global Cafe increasing, many people have to go to the cafe as a habit, so for cafe brand image design has become even more attention. Level is not poor cafes brand in order to highlight their own unique characteristics, first seek a distinctive brand image design. Wherein Brand Design added cultural best and most effective method of design performance. However, with increased brand cafe, part cafe brand image design, there have been imperfect design, copying and plagiarism phenomenon. This brand image design not only can not bring good influence to promote its brand, but also confuse the consumer brand recognition, brand image design as a whole can also cause receding trend.Firstly, brief introduction of the history of coffee, cafes history, then the status quo of the existing brand image design, the status quo at home and abroad in recent years, Cafe brand image design generalize, research and design culture in which performance language. Unlike other cafes catering industry, which is a contains the learning, entertainment, and restaurants and other integrated multi-element occasion, prominent cultural cafe in brand design, you can narrow the distance between brands and consumers, from cultural find and resonate with consumers, so that consumers on the brand loyalty. Such cultural brand image design is the use of the design language expression, the right design expressions can accurately highlight the brand’s traditional culture, regional culture and contemporary culture. However, the performance of an inappropriate design method but it will make it less expressive brand image or counterproductive.This selection method theoretical research and case studies, the introduction in recent years, domestic and international coffee shop brand image design case analysis studies, brand image design of the cafe with traditional cultural cafes brand image design with a domain of culture performance and design language with contemporary culture of cafe brand designed to classify and describe, discuss how to use language to express cafe brand design culture, to extract the coffee shop brand image design in a different cultural background the design method performance, may have a future cafe brand image design has some reference.