The Interactive Influence Of Chinese Traditional Culture And Real Estate Advertising

Advertising as an indispensable means of communication in modern society, socio-economic, cultural, political and so on playing an increasingly important role. Real estate advertising is the key to real estate marketing also play a role in the spread of Chinese traditional culture. Meet the most symbolic elements of Chinese traditional culture in the mining, real estate ads from the beginning of the geeky tendencies to gradually absorb in characteristics of Chinese traditional culture, and through large-scale, multi-channel coverage advantages affects people’s aesthetic standards and values. Real estate advertising imperceptibly into traditional Chinese culture and real estate project communications common carrier, made their relationship more closely. Therefore, research of real estate ads from a cultural perspective is of great significance.Zhengzhou real estate advertising as regional real estate advertising, are living in the capital city of Henan high density, type of product advertising mainly appears in the background. A case study of its data collection, consolidation, analysis finds:There was interaction between Chinese traditional culture and real estate advertising. Real estate advertising, material elements of traditional Chinese culture and spiritual elements can improve project quality, adding value to products, promotion of sales; for Chinese traditional culture, through the dissemination of a wide range of audiences and many real estate advertising, its status as a mainstream culture can be better secured. So they achieve mutually beneficial and win-win situation.However, what cannot be ignored is that part of the real estate ads in the transmission of culture a mere formality. They only use the cultural symbols that consumers loved, one-sided dissemination of formal elements of traditional Chinese culture, or hierarchy, advocating repeatedly emphasized, such as exclusive rights, and cannot really reflect or even distort the essence of traditional Chinese culture, not conducive to the audience the right cultural values set. In view of the above errors, this paper will also analyze and propose reasonable suggestion.