The Study Of The Construction Of Government Public Opinion Guidance In Emergencies

The World Economic Cooperation and Development Organization shows that theincreasing tendency of emergency in worldwide is very obvious.Emergency is thereverse power of the social development, it has a huge impact on the social stabilityand public psychology,tends to form explosive social media, if we don’t give rightguidance to this kind of media, it will pose a threat to the normal social order.Atpresent, China’s economic and social development enters a new transition period, it isalso a period of frequent public emergency,to strengthen emergency management andimprove emergency response capacity, is an important content of building aharmonious socialist society, and full implementation of its functions and improve theadministrative capacity of the Government. Public media guidance capacity is animportant part of government capacity-building,Therefore, the media guide work ofemergency have an great theoretical and practical significance on research of how tostrengthening the government media guide ability to respond to emergencies.Especially in the information society, the government guide of public media is a kindof soft governance,it is an important way of modern government management, andthe important embodiment of government ability, so the government must thinkseriously about it.From the practical level, we must further strengthened our countrygovernment media guide ability for there are still many kinds of weak points,such aslack of crisis management awareness, negative attitudes, media literacy problem ofthe leaders, media management system is still inadequate, lacks of authority oninformation release, response time delay, unscientific ways, no-coordination betweenrelated parties, lacks of early warning analysis,and so on.In the paper, in order to improve the governance ability, on the basis oftheoretical analysis and fully consideration to our country administrativemanagement, it derived the best media guide model between the government, themedia and the public, to form the public media guide mechanism that the governmentleading, the media supervision, the public participation. At the same time, the authorhas put forward the media guide strategies and ways for the government in emergencyto make the government media guide has both theoretical and practical operability.Then, the paper puts forward a series of recommendations for improving the rulingability of our government on the how to improve the ability of emergency public media guide. it should build the Government-led public media guidance mechanisms,improve news release mechanism, improve public media collected researchmechanism, improve the network supervision mechanisms, establish permanentinteraction network platform between government and citizens, according to the rulesof law for public media guidance, take full advantage of new media, strengtheningpublic media leading arts and so on.