The Government Public Service Marketization Research From The Perspective Of Publicity

With the continuous development of our country’s economy, the quantity andtypes of the demand by the social public is growing. Public service is aimed at a broadarea of people, it goes through people’s daily lives, cares about livelihood issues.Public service problem has become one of the most important issues that peopleconcern, it also has great significance in the construction of harmonious society andthe the service-oriented government of our country. Government publicity is also thefocus of the research in recent years. Therefore, how to adapt to the situation of thesupplying mechanism of public service of our country, improve the level of publicservice supply to meet the increasing need of public service, how to make use ofmarket-oriented means to return to the government publicity, that has become adifficult and urgent issue that the government is facing. The research of this questionis also a strong practical guidance and with theoretical significance.The whole thesis is based on the perspective of government publicity and thepublic service marketization, and it can be divided into five parts. First of all, from theperspective of the theory and concept, it interprets some related theory of the publicservice marketization, and it also introduces the historical process of the publicservice marketization. Secondly it analyzes the concrete implementation that themarketization of public service lays on the government publicity, compared with thetraditional public service supply, the market-oriented means has more advantages forthe return of publicity. Thirdly it pointed out that the market-oriented reform forpublic services is not once and for all, it has its own defects and may producedeviation of government publicity, then on this basis, the thesis analyzed the causes ofdeviation. Finally combined with the practical situation of market-oriented reform ofpublic service of our country, It tries to put forward several countermeasures andsuggestions, including changing the concept of government, repositioning thegovernment roles; building systems of market access, coordinating the interests of allparties; perfecting the systems and mechanism, promoting the process of thelegalization of public service; constructing mutual-trust culture to create the softenvironment of public service marketization.