The Study Of Government Weibo Enhance The Image Of The Government

In the era of rapid development of the Internet, the government agencies anddepartments use e-government this new management to deal with a lot of frequent dailyadministrative management and daily business. As a derivative of the informationindustry era, the Weibo and government Weibo with its unique convenience, breadth,communication and other characteristics, in order to improve public services, thegovernment made a number of new methods, which makes perfect government Weibobecome a necessary requirement for the rapid development of information construction oftoday’s service-oriented government background image. Nowadays, in the process ofbuilding a socialist harmonious society, the government’s image at home and abroad toget more and more attention of the public, and the government’s image has become one ofthe important indicators to assess government performance. Therefore, the study ofgovernment to enhance the image of the government Weibo on becoming a meaningfultopic.The end of the20th century,the government’s image in the Party and government toget more and more attention. Our country’s government has reformed and constructed onstatute，politics, economy, culture, and social management. The purpose is to the establishthe image of the government. Of course, it’s a big challenge for government agencies anddepartments. Government Weibo from scratch, after four years. Economic development,deepening of democracy and the public consciousness greatly increased, causing morepeople paying the attention of the government’s image. In order to enhance the studies ofimage of government, new public service theory, customer satisfaction theory and thetheory of entrepreneurial government to government Weibo are applied to that study,then followed by demonstrated the positive impact of government Weibo for enhancingthe image of the government. Therefore, this paper will focus on Weibo of the status quo,problems, causes, as well as the Weibo shaping our image of the government the reasonsfor a detailed analysis. Finally, the government proposed to enhance the image of thestrategy for the government Weibo.Enhance the image of the government Weibo, is a weak topic which have practicalsignificance for building service-oriented government, and promote the harmonious development of socialist society, enhance the image of the government has a extremelyprofound significance.