Research On Soft Power Construction In Chinese Government Management

With the process of globalization, China has entered a critical period of reformand development, and also got into the social contradiction protruding period. Facingunprecedented challenges, it is the trend of the times that strengthen the governmentmanagement innovation, improve government management ability, and promote theharmonious development of society. Since the18th national congress of the CPC, theparty and state government has attracted great attention to the issues of governmentmanagement, successively put forward that a series of demands, such as “deepen thereform of the administrative system, innovative the management mode”,“promotesthe modernization of the national management system and management ability”.In the1990s, Joseph. Nye, Jr, a famous American scholar, had put forward thetheory of soft power, in which hold the opinion that people influence others’ behaviornot only can through the hard rules, such as laws or institutions, but also can acquirethe identity of the public by the ideological education or the attraction of theinstitution. Strengthening the construction of the soft power in the governmentmanagement, which is an important channel to realize the modernization of nationalmanagement system and management ability, can effectively improve the efficiencyof management, ease the social contradictions, and promote the harmoniousdevelopment of society.This paper started from the connotation and manifestation of soft power in thegovernment management, divided it into four parts:“value and belief”,“attraction ofinstitutions”,“government’s credibility”, and “power of information interaction”. Onthis basis, the author analyzed the current status of the construction of Chinese softpower: on the one hand, analyzed the practical conditions of soft power constructionof our government from four parts about material basis, organization foundation, thetheory and practice, as well as the external environment; on the other hand, raised thecurrent questions and challenges about soft power construction of governmentmanagement in our country:(1)the construction of value and belief is facingchallenges of the period of social transformation,(2)the construction of theinstitutional ethics and execution needs to be strengthened,(3)the dislocation oflocal government and some civil servants behavior anomie resulting in the loss of credibility,(4)the rise of civic consciousness in the information communicationnetwork times puts forward higher requirements to the construction of informationinteraction.According to above problems, this paper proposes the following path ofascension: firstly, strengthening the construction of mainstream ideology to enhancethe power of value and belief; secondly, promoting the construction of institutionalethics and execution to enhance the attraction of institutions; thirdly, reinforcing theconcept of service, regulating the behavior of the government to improve thegovernment credibility; fourth, controlling the public opinion effectively to strengthenthe power of information interaction.