National Image Building Based On National Behavior Theory

Image is the "shape" and "likeness" unity. National image is an important part of national soft power and international competitiveness. It is also an important expression of national needs and national interests. Through the international communication, national image depends mainly on national behavior. It can be shaped to some extent.Climate change is a major challenge facing human development and affecting the future of the world economy and social development. China has always attached great importance to the climate change issue. China’s behavior becomes one of the important factors affecting China’image. With China’s increasing international status, the research of China’s image may be of important significance and positive in consolidating and promoting China’s development.The core of this paper is based on national behavior theory to find how to build a good national image with the relationship between national image and national behavior. China on climate change is selected as a case to study the dynamic and the way about China’s image building on the major international issues.The research structure of this paper is as follows:In the introduction, it introduces the research background and question origin. Among literature review, the researches on national image, national behavior and climate change by the researchers at home and abroad are discussed. Then, Chapter One defines the concept and characteristics of national image. Chapter Two analyzes national image theory and Chapter Three discusses the history and reality of China’s national image. Chapter Four focuses on the study and comparison of China’s national image building on climate change and finds some questions. By the above analysis, Chapter Five gives some positive suggestions for China to build a good national image, especially through the communication management. Then the solution is that propriate behavior selection and effective international communication will help to build China’s good image.