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Study On The Definition Of The Relevant Product Market In The Internet Industry

Posted on:2016-10-27Degree:MasterType:Thesis
Country:ChinaCandidate:M R LiuFull Text:PDF
GTID:2296330479988654Subject:Economic Law
Abstract/Summary:PDF Full Text Request
The definition of relevant product market comes first in the definition of relevant market,which is the basic work of anti-monopoly. Due to the cross-group network externalities and user lock-in effect of bilateral market of the internet industry, it is difficult for traditional unilateral market theory application. Platform management make the supply of alternative analysis more difficult in the definition of relevant product market. The overlap between the network market and the traditional market obscured market boundary.Traditional definition method, with price as the key element, lose its foundation in the free product field of the internet industry. It raises doubt about the traditional definition theory such as market structure standard and market share estimation method of the new type of monopoly market. Facing dilemma in the definition of relevant product market advanced anti-monopoly countries like European and America have to rethink and locate the position of relative product market. Depend on the relatively well-designed legal scheme and highly developed system of economic analysis,they have improved the traditional SSNIP test method and created new methods,such as suitable profit model measurement and sales-method measurement in view of the Internet industry. Anti-monopoly law about the definition of relevant product market is still imperfect in Chinese and judicial practice is exactly the same.Thus we can learn the experiences from European and America.Our country should speed up the perfection of the system about the definition of relevant product market, and also weaken the definition of it; increase the evidence definition of considering elements in the product market;introduce the thinking of two-sided market; get clear the applicability of the SSNIP test; use appropriate new methods such as profit model test method,which is suitable for free products in the internet industry.
Keywords/Search Tags:the internet industry, the relevant product market, definition method
PDF Full Text Request
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