Case Study On Chief Micro-Blogging Application Of Sichuan Coal Bureau

Since 2006, MicroBlog is the new media of the Internet 2.0 environment, it is also one of the most representative in the new media environment. MicroBlog has effects such as timely release information, speed, strong interactive features, covering a wide range of public, these are incomparable advantages of other application platforms, has become an important platform for the dissemination of current information. In the event of unexpected public events, MicroBlog quickly became a Center for event information reports, create a strong public position. In order to release information in a timely manner, access to guide public opinion of the initiative, more and more government departments have opened official MicroBlog, released as chief information and guiding public opinion, the importance of effective interactive communication platform. With the rapid development of the Internet and changes in public opinion, in some emergency situations, and the supervision of the Government and the mainstream media reports on the Internet are vulnerable to challenge, even when they are critical. Part of the malicious Internet users broke, negative messages on the Internet spreads, led Government questioned by the public, it has also enabled the Government to a certain extent the credibility of threats and challenges.Therefore, as the number of Micro Blog users growing and public attention growing, Chief MicroBlog influence a wide range of public opinion, influenced the public’s perceptions and values. In order to guide the rational use and development of MicroBlog, Governments and their staff actively to understand MicroBlog, learn to use MicroBlog, proper operation of MicroBlog, not only to safeguard social harmony and stability, can also be effective the Government’s credibility. However, the current Chief MicroBlog have many problems and shortcomings in the development process, for example, the Chief Government information opening in the Micro Blog application inadequate, unreasonable network to guide public opinion, as well as phenomena such as follow-up monitoring are not effective. The reason is, as a new thing, the Government and the public in the development phase, related to system does not complete. The other very important reason, is the Chief behind the MicroBlog application does not have a complete set of operating procedures and technical specifications to be guaranteed, and the Government could not establish and improve the relevant measures, so there’s a certain degree of MicroBlog application efficiency is not high.According to this background, this paper selected MicroBlog application of Sichuan provincial coal Administration Chief to study. From the governmental affairs of micro-blogging application actuality, its Government information available to the public, the public opinion guidance and follow-up supervision problems and trends in summary, analysis background, development and content of the case and to analysis key factors for success. There are three key factors: timely of information disclosure; the accuracy of public opinion; follow-up supervision and sustainability. Through analysis these key factors, Sichuan provincial coal Administration Chief MicroBlog description how successful practices implemented in the application process. Through a detailed analysis of the case and the arguments, summarizing selected Sichuan provincial coal Administration Chief micro-blogging application that a case of successful experience for other regions and units to carry out the work is of practical significance and inspiration.