Study On Performence Of Eterprise Network Public Opinion Crisis Management

With the deepening of the Web2.0 era, the Internet gradually become people daily life indispensable important channel of obtaining information, affects the production of all aspects of life. Network public opinion as a product of information age and the social public opinion, because of its transmission speed, wide range of influence, should not control etc, bearing on people’s thoughts and emotions, reflects the various social problems, the government and enterprises such as the normal operation of has had a profound effect.Since the SARS incident in 2003, the network public opinion began to appear frequently in a variety of social public opinion, the wenzhou crash of 2007, wenchuan earthquake, one thousand people kneel, Beijing "7.21" heavy rain events, to the Shanghai bund stampede this year New Year’s day and so on network public opinion events emerge in endlessly, time testing the response capacity at all levels of the government and establish a good image, affects the social stability and harmony. Sanlu milk powder incident in 2008, the farmer mountain spring quality door, public recall events, etc., can be seen from the important public opinion events happened in recent years, enterprises, at present, enterprises are faced with coverage spread faster, strong impact of the most widely network public opinion. Enterprise network public opinion events make enterprise survival environment worsening, people pay attention to the spread of Internet media makes the crisis spread, companies cope with not enough reasonable and effective change back, makes the enterprise to establish trust collapsed, an indelible negative impact to the enterprise. How to correctly deal with the enterprise network public opinion, to improve the efficiency of the enterprise network broad public opinion management, has become the emphasis and difficulty in enterprise network public opinion research at present.Enterprise network public opinion crisis management as an important part of enterprise crisis management, occupies an important position in the enterprise management. This article will start from the Angle of enterprise network public opinion management, in the opening first outlined the research background and significance of this article, and summarized the research status of network public opinion of the enterprise, on the basis of the related enterprise network public opinion management theory combined with a typical enterprise network public opinion management case analysis, different network public opinion management ability of enterprise how to impact on the performance of network public opinion management, to construct multiple regression model of corporate network public opinion management, use Eviews software to the enterprise network public opinion around the reaction time, means of intervention, input costs, information transparency, rehabilitation measures and early warning mechanism such as endogenous variables and enterprise nature, the nature of the public opinion, detonated, transmission speed, range, regression analysis, the ability to improve enterprise network public opinion management related Suggestions.