The Differentiated Marketing Tactics Of2014for M Training Company

Education and training industry has appeared in China in the late1980s. With thedevelopment of rapid economic, the English abroad training blowout in the90’s. Later thedevelopment of education and training industry extend to postgraduate training, as well as thecivil service examination training, training of primary and secondary school full range ofdiffusion. The transformation of economic has speed up since2008. At the same time, laborcost has rose and the population structure has changed. Under the comprehensive effect ofthese factors, the education market has been in increasingly fierce competition toward thebrand management, market segments and chain business. With the arrival of the year ofshuffling in2013, the marketing strategy and the development of differentiated services hasbeen an important means for enterprises to obtain competitive advantage. To survive in thisshuffling, the differential service marketing and annual marketing plan are very important.The education and training company, named M, was founded in April,2012. M companyis a small professional counseling agency which services high-grade community. After a yearand a half, M company has been developed to the3point scale. In the fierce competition withthe large institutions competition according to the actual needs of community residents andthe body close to the community characteristics to develop differentiated services andproducts to achieve annual profit40%performance in the fierce competition in the shuffleyears.In this context, the company hopes to expand their market share and develop from asmall micro enterprise into a medium-sized enterprise. So this paper, combined with theknowledge of management and marketing, has analyzed the basic situation of M company andproject to clarify the difference service environment and to establish marketing strategies forservice differentiation and the characteristics of the organization. The services promotion andrelated marketing plan has been expounded and the financial risks of the project has beenevaluated.Because I am responsible for the actual operation of the company, I hope the marketingplan can guide the practice effectively, and direct the institution to enhance performance.