The Outdoor Sports Present Situation And Analysis In Sichuan Province

Since the1980s，outdoor sports came to China from the U.S. and Europe,outdoor sports ground in China has developed rapidly. Modern people to pursuesubstantial material benefits, are in a tense work, every day in the case of high load life,long-term intensive work, so that people on how to relieve the pressure of work,improve quality of life have a new idea, outdoor exercise can make people go into thewild, in tot he real nature, the body and mind to relax fully.In this paper, literature, expert interviews, questionnaire and mathematical statisticsand other research methods, Sichuan Province outdoor exercise our powers to carry outanalysis of the situation. The use of empirical methods combining theory, demonstrationSichuan outdoor exercise our powers to the rise of social conditions, revealing themasses of outdoor exercise our powers outdoor sports participation and the degree ofinfluence on the masses and impact way. Sichuan Province, to explore and understandthe social conditions of the rise of outdoor sports, outdoor sports, Sichuan Province toparticipate in group situations to participate in outdoor sports, outdoor sports social base,outdoor sports development in Sichuan Province, as well as outdoor sports groups toparticipate in outdoor activities to promote awareness Sichuan outdoor sports futureprospects. Through this study the following conclusions:(1) better outdoor sports rock climbing, directed off-road, mountain climbing,mountain biking, wild climbing, barbecue camping, downhill, through the jungle,challenging projects.(2) outdoor sports in Sichuan Province to participate in not a long time in generalpopulation exposure to outdoor sports, participate in the lower frequency, longerduration of each activity, participation time mainly on weekends and Golden Weekbetween81%and51%of people are willing to choose outdoor sports on weekends andgolden Week.(3) Sichuan outdoor sports outdoor sports participation in contact with the crowd isgenerally nota long time to participate in lower frequency, longer duration of each event, the survey results,81%and51%of participants prefer outdoor sports on holidays,golden week and week end to carry out.(4)Sichuan sport development is the main channel through friends and the Internet,the most important sources are friends and television, professional magazines and othermedia information.70%of the number of people through a variety of media, mediaadvertising to attract.(5)Sichuan outdoor sports activities carried out during the course of presence andexposure issues, including government support is not enough, the related managementsystem, management mode, the corresponding regulations and policies is not perfect;outdoor sports participant members are mainly concentrated in the clubs, student oroutdoor sports association members, the strength of the participants is not big enough,wide enough range; Meanwhile, Sichuan outdoor sports in carrying out the process butalso byway of mass media campaigns as well as the influence factors.(6)to guide consumers through strong advocacy for outdoor sports consumption.According to the characteristics of consumer groups, to develop marketing, enhancemarketing initiatives and targeted. Enhance communication, explore and improve thecharacteristics of outdoor sports with the Sichuan model, so outdoor sports legal systemmore perfect, so as to promote outdoor sports healthy, orderly and sustain abledevelopment...