Case Teaching In The Television Advertising Planning And Production Course In The Design And Implementation

Case teaching method, a very practical method of teaching, is very popular in the western developedcountries because of its practicality and interactivity. It has already been used by many western developedcountries for its unreplaceable values. It is more than half a century before case teaching method was usedin the field of law, medical science, business management and teaching. Besides, it is being used in themajor of architecture, news and even art in universities and colleges. Case teaching method is a modernteaching method which focuses on enlightening students to solve practical problems and exploiting theablity and intelligence of students, which are some special features that traditional teaching methods havenot. This method is good for students to link theory with practice, which can guarantee the quality andeffect of teaching. It is typical, alive and diverse of organizing class teaching.My paper here is exploring the teaching theory and the law of Television major teaching method. Andit also talks about the significance and teaching status of case teaching method. Besides, the items that weshould pay attention to are also mentioned in the paper.However, all things are not perfect, it is the same with my paper. Case teaching method can beconnected with other teaching methods, such as Active Teaching and Discovery Teaching Method. Toenhance advantages and avoid disadvantages, we should center on the study of language points as well asmaster Curricular Content Knowledge.