Research On The Application Of The Split-class Mode Of "Film And Television Advertising Copywriting" In Secondary Vocational Schools

For students in secondary vocational schools,the curriculum of professional film and television advertising copy writing more and more,but many problems still exist in the actual teaching,such as in the classroom teachers only pay attention to teaching and examination related knowledge,students' learning interest is not high,or lectures for a long time,students have no opportunity to think independently,limit the thinking of students,etc.As a result of the above problems,students' learning initiative is low and their copywriting level is limited.In view of the current status of copywriting,this paper applies the divided class to the teaching of the course of film and television advertisement copywriting in secondary vocational schools to explore the specific application of the divided class.In 2014,professor zhang xuexin of fudan university first put forward the idea of dividing the classroom into two parts.His unique classroom teaching concept can give students more time to study and think independently,and enhance students' ability of cooperation and spirit of cooperation through group discussion and class demonstration.This study applies the divided classroom to the film and television advertisement copywriting in secondary vocational school,and through the comparative study of two classes,discusses its feasibility and effectiveness,aiming to improve the interest and initiative of secondary vocational students in copywriting,enhance their writing ability and communication ability,and improve the teaching quality of this course.This paper consists of five parts.The first part mainly introduces the research background and significance,literature review,research ideas and methods,key points and innovations.The second part gives an overview of the divided class,summarizes its theoretical basis and connotation,and explores specific operational methods and common problems.The third part focuses on the secondary vocational "film and television advertising copywriting" on the classroom model of curriculum design and application,from the early analysis,process design and teaching cases in detail three aspects;The fourth part collects and analyzes the data of questionnaire and before and after test results in the process of application research,and draws the conclusion that "film and television advertisement writing" in secondary vocational school has a positive impact on students' learning.The fifth part is to reflect on the basis of practice,explore the advantages and disadvantages of the classroom model in the film and television advertising copywriting in secondary vocational schools,and put forward Suggestions for its future development.Therefore,this paper not only analyzes the existing research and theoretical knowledge,butalso conducts data analysis through classroom design and teaching practice,and finds problems and measures in the research process,so as to provide Suggestions for the development of sub-classrooms.