Create A New Body:Health Consumption And Body Practice Of Urban White-collar

In the modern consumer society, health has become a new health ethics. This paper discusses the strategy to form health system, combined with the7city white-collar health consumption and body practice, to analyze the urban white-collar class in the macrosocial background for the new body shaping.In the first part of the text, the article analyzed by the rise of health spending, and to explore the urban white-collar workers to form a new body shaping needs and desires. The physical problems of the mass media, told white-collar workers," old" body dressed in tattered appearance, but also give great hope-the body is plastic, so as to stimulate them to shape the new needs of the body; and desirable healthy body image boost, the urgent need to change the status quo becomes infinite perfection of desire. Thus, the body has become a mass media consumer health advocate "battlefield."In the second part, researchers and health practices by respondents in the public sphere and the private sphere in the interviews, found in everyday life in the "front"-the public domain by the respondents’physical display "," body control "and" physical force" strategy to achieve the management and maintenance of body image, is actually the process of shaping a new body. Even in the "background", respondents were still not completely unfettered, their bodies still have to accept the view from significant others.In the third part, the article focuses on the urban white-collar workers in the health of the consumer experience and physical body recognition. Individuals accepted the socio-cultural set of "healthy beauty" concept and conduct health spending and practice, in the process re-experience their bodies, think of the body in addition to showing the beauty and strength of other meanings:discomfort and then by the previous comfort to outline a new physical body schema; bare body, such as tactile experience broadens the boundaries of the body, the liberation of physical restraint; maintain the image of the ideal levels of health spending by strengthening self-identity. And these are precisely shaped "new " body relative to the "old" physical characteristic has, in this sense, the new body to be shaped by the consumer health.