Investigation Of Survival Status Of Taekwondo Clubs In Beijing

Taekwondo is listed as the Olympic Games Taekwondo performances, as the development history of modern sports is not long, but has made brilliant achievements in a short time, in the popular fitness market taekwondo as a training program achieved more attention. Taekwondo in the country officially approved Taekwondo sports development road map at the same time, the commercial development of Taekwondo colleagues, this development model of walking on two legs, in the creation of the world’s China sports history. While our athletes in the international arena has won medals colleagues, taekwondo as a fitness program has burgeoned in the country, and quickly occupied a large share of the fitness market, especially the low age of the fitness market. Taekwondo club after experiencing rapid growth for many years, the bottleneck gradually into the hungry development, taking Beijing area as an example, the size of the slow growth of Taekwondo training, single profit model, the profit rate is not high, the practitioner qualification composition is complex, to develop new markets, the lack of innovative business models, the homogenization of serious competition, in the overall market in Beijing market Taekwondo training is poor. We found that there are many factors that lead to the unreasonable development of Taekwondo club. The main:1 Beijing Taekwondo club development has entered a bottleneck period, the number of performances for the club, but the scale is small, young students is serious, the loss of personnel, more than 80% students out of the Taekwondo training in primary school age.2 The market development is not in-depth and comprehensive, Taekwondo Club can provide the product homogeneity serious, in order to survive were forced to make a vicious competition, reduce the quality of training, and ultimately affect their own development.3 From a culture of moisture, will be simplified to Tae Kwon Do movement arrangement may show, to be cast into the shade culture charm, greatly reducing the Tae Kwon Do appeal, which led to the stagnation of the key problems of the market.4 The management idea is backward, in order to profit the expense of quality management process, weakening the brand concept, the importance is not aware of the brand cultivation of Taekwondo training market in Beijing, has no professional brand.