| Among the 1.3 billion population of China,300 million are children, and the estimated figure of kindergarten children will be 40 million in 2020. This is not only a huge figure but also an amazing market. Kindergarten education, as an inalienable part of the overall education system, is attracting more and more attention from various circles of social community. And textbooks of kindergarten curriculum, as an important part of publication, is also attracting more and more concern from children’s publishing houses, university publishing houses and various publishers. This paper analyzes the background and significance of the topic, defines the kindergarten curriculum and kindergarten textbook, adopts literature review, comparison and case study to grasp the overall market trend of kindergarten curriculum textbook and to study its defects and problems. Through streamlining, measures and methods are put forward in the field of policy, industry and publishing organizations to take an outlook at the future market orientation and future development of kindergarten curriculum textbook in the digital era.First, the paper explains the present situation of kindergarten textbooks and puts forward the necessity of its existence. Kindergarten textbooks should represent advanced kindergarten education concepts, take a lead in children’s healthy growing up, and at the same time regulate the behavior of kindergarten teachers and serve as a protection for the teachers to carry out normal education activities. The existence of kindergarten curriculum textbook conforms to market demand, meets the parents’ demand, and enjoys huge market potential in the future. With the increasingly attached importance by various social circles to education, kindergarten curriculum textbook is of great significance.Secondly, the paper compares the 5 sets of kindergarten textbooks most popularly used in Jiangsu Province. Each of the 5 sets of textbooks has its own advantages, and generally represents the development level of kindergarten textbooks in Jiangsu. The paper makes comparison in publishers, curriculum concepts, compilers’ competence, textbooks, teachers books, supporting materials, pricing, training service, advantages and disadvantages and studies the main reasons for their taking considerable positions in the vast kindergarten curriculum textbook market.Thirdly, the paper analyzes the problems of kindergarten textbooks and puts forward the viewpoint that the fundamental reason for the difference in the quality of kindergarten curriculum textbook is due to the strong "primary school" tendency, with primary school curriculum included in kindergarten curriculum. And the education system is the root to this. The random supervision method by government education organizations and the nurturing concepts by some parents facilitate the "primary school" tendency in kindergarten textbooks. At present, due to the lack of regulations on the compiling of kindergarten textbooks, there are various publications in the market with different quality, chaotic issuing, shortage in innovation and overuse of resources.With regard to the above mentioned problems, the paper constructively puts forward the solution and strategy. Based on our own situation in China, research should be made in kindergarten education theory, improvement made in teaching method, safeguarding measures in finance, progress made in curriculum reform and improvement made in kindergarten education system by the join effort of kindergartens, community and parents. The paper also advocates that the government should establish censorship in the approval of kindergarten textbooks. Only by strengthening the quality management of the various publishers, putting more effort in the training service and digitalization for kindergarten curriculum textbook can the publications take a more and more important share in the publication market. |
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