Perfect The Research On Wuhan Open Operation Management System

As the world’s top tennis tournament, at the same time, the new competition of China’s tennis map, the first year of Wuhan Open under the multilateral cooperation, complete smoothly. Of course there are some problems in its operation and management. How to improve the competition of operation management and puts forward some countermeasures for related research, and other tennis tournament for wuhan open reference is the purpose of this study and meaning.This article USES the literature material method, logic method, Delphi method, many research methods, data analysis and field investigation on the current status of the wuhan open operation management operation mode and organization structure, the brand value, the marketing of the event and some research on the aspects such as personnel management. It is concluded that wu network in the event of the first year of operations management that exist in the following deficiencies: first of all, organization pattern itself defects, restrict its long-term development; Second, inadequate event marketing, market development is not strong enough; Again, the team experience is insufficient, incentive mechanism is not sound; Finally, brand awareness is not high, the social appeal is not obvious. According to this article research results and related tennis tournament benign development trend of the following solutions are obtained. First, the innovation management mode, improve the operating ability; Second, the depth of the mining market, completes the event marketing; Third, the professional team, develop talent strategy; Fourth, to strengthen the cooperation, the brand competition.According to the present situation, the full text for the first year of Wuhan Open benefit and the analysis of the problem, it is concluded that the final diagnosis of advice:Develop the tennis market, practice the tennis city; Clear market positioning, marketing event services; The escort national policy open, the government; The humanistic service for this, science and technology boosting upgrade; Based on wuhan native, facing eight world.