Research On The Development Strategy Of X Training School In Nanchang City

With the rapid development of China economy in recent years, accelerate the development China each field. At the same time, the development of education is valued by people increasingly significant. Now in the marketthe pace of economic development, huge market education there is already concern the fact. From the market environment from the point of view of education market supply and demand, "seller’s market" is stillrelatively lack of education, many schools have faced Demand outstrips supply. demand. In recent years, training institutions, the market of every hue extracurricular counselling agencies and various paid tutor such asbamboo shoots after a spring rain like to pull out, rapid development,enough to prove that traditional school education pattern already cannot satisfy the needs of the current development of educational market. In the current period of rapid development of social economy, the education market is no exception, the relevant training institutions exist in the market environment, there is no ready to formulate relevant development strategies, to adapt to the opportunities and challenges of the marketspace, which has play a decisive role in the significance to the survival and development of the future. In this paper, in order to Nanchang areacounseling students extracurricular organizations, Nanchang X trainingschool as an example, conducts the research to the students after-school tutoring market and its development strategy. Through the analysis of thepresent situation and problems of local X training school students after-school tutoring market environment, combined with the relevant strategic management theory, to explore the X training school at present market competitiveness and deficiencies, used to develop more in line with the development strategy and long-term.The main content of this paper includes five parts:First, it defines the related concepts and theoretical basis, to the student tutoring, scope, nature species and prospects are introduced. Second, make a environmental analysis of students extra curricular market in Nanchang City, Where the X training school sounseling studentsextracurricular market, introduce the marketsituation and characteristics from the market, reviews the trend, and analyze the current main problems of the market.Third, the analysis of competition in the industry including X training school as a whole is carried out, and this paper introduces X training school, then the target market and target customer is described, using the SWOT analysis method for X training school in the market occupies a space for one personand comprehensive analysis.Fourth, analysis of the development orientation of X training school student in extracurricular counseling market is made, including competitive advantages and characteristics of X training school students guidance field. Fifth the paper discusses the establishment and implementation of discussion of Nanchang City X training school development strategy, and puts forward the corresponding countermeasures and suggestions in it.