Study On The Promote Of Network Discourse Power Of Ideological And Political Education

At present, carrying the political attitude and the values of the network has become the forefront of the domestic and foreign cultural exchanges. In the new situation, to enhance the power of discourse in network of Ideological and Political Education, its value has become increasingly prominent, to maintain the security of ideology, deepen the educational function of prosperity and development of network culture and and so on, has the extremely vital significance, has become an urgent and important task to strengthen the research on the Ideological and Political Education in colleges.Ideological and Political Education refers to the power of discourse in network, Ideological and Political Education workers as the main body, the cognition and behavior of college students in the network of cultural products, including social ideology, moral and values, a series of discourse practice in network environment, so as to obtain the power in field of Ideological and Political Education in network. The network has brought important opportunities for improving the discourse power of Ideological and Political Education, specific performance: the network expand the new space in the discourse of college Ideological and Political Education provides new opportunities for college to reply the challenge of globalization. The network has sparked renewed the discourse theory of Ideological and Political Education in colleges and, the party and the state of new requirements for the network of the ideological construction. At the same time, the discourse power in network of Ideological and Political Education is facing some challenges and problems in the column. The position of network ideological and political education of consciousness is not strong, the work team is not in place, the content of discourse old lag, forms of discourse and discourse monotonous dogma platform construction is not perfect,has shaken the power of discourse in network ideological and political education, to education information authority has been cut, the education of "one dollar" discourse power be impacted,the attractive and guide of education discourse has been weakened.Aiming to the problems in Ideological and Political Education of the power of discourse in network, have to enhance the discourse power in network of college ideological and political education. We must stand in the strategic height of high moral values establishment and people cultivation and strengthen ideological position construction should be based on the Ideological and Political Education’s present situation of the power of discourse in network, cultivate discourse subject, have the initiative in hands of public opinion; innovation network discourse,improving the attraction of discourse; grasp the discourse communication link, enhance the influence of discourse; pay attention to the effect appraisal of discourse, establish the feedback mechanism of discourse.