Research On The Construction Of Discourse Right In Network Of Ideological And Political Education In Colleges And Universities

The medium carries ideology,and the words create influence.With the rapid development of economic globalization and network information technology The network has increasingly become the main battlefield and frontier position of various values,ideological culture and ideological confrontation.In recent years,General Secretary Xi Jinping has repeatedly proposed to build a community of cyberspace destiny,emphasizing that the mainstream ideology occupies the commanding heights of online public opinion to firmly grasp China's dominant and discourse power in cyberspace.In addition,in the information age,the network has gradually integrated into people's lives,as the mainstream ideology of society The frontiers of political education have also spread from colleges and universities to the Internet.Under this situation,improve the effectiveness of ideological and political education in cyberspace,strengthen the influence and appeal of ideological and political education on the network platform,and master the initiative of online discourse.And the dominant power has an objective necessity.At present,in order to understand the current situation of ideological and political education in cyberspace,the author uses questionnaires to investigate the ideological and political education network discourse power in colleges and universities is facing the ideological and political education discourse is not attractive,persuasive enough,weak radiation and From the four dilemmas,we have identified the causes and proposed countermeasures.This paper is divided into four chapters:Chapter One Introduction.This part mainly discusses the research purpose and research significance of the discourse power of ideological and political education in colleges and universities,and analyzes the current research status based on collecting and collating relevant research results at home and abroad,and summarizes the research ideas and research methods of this paper.And innovation.The second chapter is an overview of the theory of discourse power in the network of ideological and political education in colleges and universities.It mainly defines the concepts of discourse and discourse power,network discourse power,and ideological and political education network discourse power;analyzes the elements that enhance the network discourse power of ideological and political education in colleges and universities,respectively,the ideological and political education network discourse appeal,college ideological and political education network Discourse persuasiveness,network discourse power of college ideological and political education and networkdiscourse control ability of college ideological and political education;and theoretical support for Marx's discourse power theory,Xi Jinping's Exposition on Ideology and ideological and political education carrier theory as the theoretical basis of this paper.The third chapter is about the problems and causes of the discourse power of the ideological and political education in colleges and universities.Taking the components of the discourse power of ideological and political education in colleges and universities as the focal point,through questionnaires,it explores the problems in the four levels of network discourse appeal,network discourse persuasiveness,network discourse radiation and network discourse regulation.Based on this analysis of the reasons.The fourth chapter is the analysis of the construction strategy of the network discourse right of Ideological and political education in Colleges and universities.Starting from the causes of the problems in the network discourse power of Ideological and political education in Colleges and universities,this paper aims to improve the network education consciousness of Ideological and political educators in Colleges and universities,change the network discourse content and discourse mode of Ideological and political education in Colleges and universities,give full play to the guiding role of campus culture and improve the network moral quality of College students.Network discourse right.All in all,to improve the discourse power of ideological and political education in colleges and universities,we must focus on its constituent elements,based on its current situation in the construction of cyberspace,and stand on the strategic height of improving the effectiveness of ideological and political education and correctly guiding the values of college students.To solve the dilemma faced by the network discourse power of ideological and political education in colleges and universities,and to enhance its radiation power,influence and appeal in cyberspace.