Province Guang Dong Urban And Rural Difference Of Sports Soft Power

Urban and rural sports soft power as an important part of urban competitiveness plays extremely role in the construction quality, showing its national culture and strengthening the friendly communications with other cities. The party congress report had put out the to strength cultural construction, the importance of raising the national cultural soft strength. What’s more, The fifth plenary session of 17 emphasize to promote cultural development and raise the national cultural soft strength.Developing of cultural soft power becomes a direction for a country to grasp the Times development. Sports soft power as a part of the soft power,not only pay attention to the development of our country sports enterprise,but also to society development.According to a series of derivative concept such as regional soft power, reflects the understanding of the soft power and Urban and rural culture has become the social mainstream culture, embodies National hard power level in some sense.The 21 century is important time for the comprehensive construction of moderately prosperous society, especially for the construction of the urban and rural culture. At same time, people realize the urban and rural sports culture has significant meaning in speeding up the rapid urban and rural harmonious development.In order to research the differences cognitive structure about soft power of Urban and rural sports in Guang Dong province, this thesis adopts the literature survey, questionnaire survey, fact finding and Mathematical analysis.It uses Statistical software Spss13.0 and Amos7.0 to analysis test date to get conclusion.(1) The differences of sports soft power structure in Province Guang Dong mainly reflects in three levels: sports culture, sports value idea and sports behavior.(2) By using t test, there are significant differences in Guang Dong’s the soft power of urban and rural sports differences in general. From the dimension scores mean of differences perspective in Sports soft power between Urban and rural area in Guang Dong, we get conclusion that the cognitive level of sports values of City residents is higher than rural residents.(3) To analysis the single factor, there is a significant difference for Cognitive level of the sports soft power for rural residents within different sex, different age groups and different degree structure characteristics. The individual factor, social factor of Forming urban and rural residents’ sports soft power is the reason for urban and rural residents of Guang Dong forming the difference Cognitive structure of Sports soft power.This study uses questionnaire to get that sports soft power of Guang Dong is made up of three aspects, but if there are other factors influence sports soft power. So in the future we need to expand the content of the sample and find relevant theory to rich. Paying the attention to the urban religion and the character of different culture and making the further study for the structure of urban sports soft strength to make well preparation for the development of sports in urban religion.