The Research About Happiness Of Tourists In The Sharing Economy

The development of tourism at the present stage, has entered the era of mass tourism. As a life style, tourism represents a kind of pursuit for the quality of life, because the satisfaction of spirit is also a way to achieve happiness. With the increase of national income and the stronger desire of leisure vacation, travel demand has an explosive growth. But during this growth, there also has constantly emerged many contradictions. The contradictions such as the phenomenon of cheating tourists and swindling money out of customers during the tour,even the travel services failing to keep up with the change of the way and tourists’ personalized needs are not being met, etc. These contradictions can cause worse tourist experience, lower satisfaction and even the tourists’ happiness is not achieved.Sharing economy as a new economic form, it is a new way of resource allocation and a kind of trading patterns of public participation and public share. Moreover, through the technical means of the Internet,sharing economy can configure the resources reasonably and effectively solve the contradiction between the two sides of supply and demand. The strong correlation and permeability of tourism make share economic and tourism have inevitable connection. Sharing economy of tourism is able to provide better services for tourists,strengthen the tourism experience, improve tourists’ satisfaction, and finally realize the tourists’ happiness through resource configuration.From the perspective of positive psychology, this study has carried on the research of tourists’ happiness under sharing economy. Positive psychology, a mental discipline developed in the 1970 s, is to study the virtues and personality power in human nature, aiming to cure mental illness in human and social problems. Its main research field is subjective happiness. Tourists’ happiness is a subjective consciousness and personal judgment standard of tourists, belonging to subjective happiness. Therefore, this study researches the sharing economic of tourism from the view of positive psychology, and illustrates the relationship between sharing economy and the happiness of tourists, then gets the component elements of tourists’ happiness.This study carries on an investigation through the combined way of qualitative andquantitative. Using the happiness theory of Diener and scale measurement, we made a network questionnaire survey on the website Pintour. Then proved that sharing economy correlates with tourists’ happiness. Using the qualitative research method, we carried through the structural interviews with net users of tourism sharing economy, such as the website:Tujia, PPzuche, Wanzi, Pintour, etc. Through qualitative coding, we summarized the constituent parts of the happiness in tourism sharing economy. Draw a conclusion that the way of tourism sharing economy would increase the happiness of tourists, besides the social interaction, travel experience and security are all the constituent parts of tourists’ happiness.In these constituent parts the tourism experience lies on the pursuit of non-standardized service, then the social interactions are more about personal growth and emotional communication, and all lack of the sense of security will cause negative emotions. Therefore,adopts the goodness guide and moral standards of positive psychology can make up for the loss of the sense of security, thereby improving the tourists’ happiness, finally make the tourism sharing economy develop in a healthy way.