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Research On The Strategy Of Nanchang YC School

Posted on:2018-03-13Degree:MasterType:Thesis
Country:ChinaCandidate:M X WangFull Text:PDF
GTID:2347330542985376Subject:Senior Management Business Administration
Abstract/Summary:PDF Full Text Request
From the current development situation,China's cultural and artistic training industry is still in its infancy,although the education and training institutions have 10 million,but the scale of the huge number of funds,arts and culture training industry is still a development of "rich" The This paper takes the development strategy of YC art school as the research object,analyzes the internal and external development environment of YC art school development strategy,clarifies the opportunities and threats of YC art school development strategy,and analyzes the development orientation and goal of YC art school according to the internal and external environment analysis The specific conclusions are as follows:(1)internal and external environmental analysis Conclusion: From the internal environment,YC art school after years of development,already have a certain ability and foundation,through analysis can be seen,have a good team of teachers,learning environment is good,at the same time,Understand the shareholders of the art training industry.At the same time,from the external development environment,the future development of art training industry prospects,but also faced with fierce competition in the market and other challenges.(2)The company's development strategy initiatives: This paper analyzes the YC art school outside the external development environment,based on the company's development mission and vision,as well as the development of strategic positioning.This section focuses on the specific implementation measures of YC art school.In general,YC art school's strategic development measures include five aspects: first,to build a good team of teachers to enhance the teachers;second,the introduction of capital strategic partners to enhance the development strategy speed;third,consolidate the management foundation,Enhance the internal management capacity;Fourth,strengthen the enrollment management,improve student satisfaction.(3)the company's development strategy to protect the system: In order to protect the implementation of the company's development strategy,this paper suggested that YC art school concerned about the four major security system,specifically for the training of senior leadership strategic awareness,enhance strategic management capabilities,optimize human resources,Resource efficiency,optimize the pay system reform,enhance the enthusiasm of the staff,strengthen the campus culture,enhance brand awareness.To sum up,YC art school development strategy development and implementation is a systematic and comprehensive project,in order to effectively realize the YC art school development strategy,need to develop strategic design process in a comprehensive analysis,at the same time,Implementation phase,need to pay close attention to the development of the external environment,according to the development and changes in the external environment to dynamically adjust the development strategy.
Keywords/Search Tags:development strategy, art training, SWOT analysis, strategy implementation
PDF Full Text Request
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