A Study On The Users’use Of The Influencing Factors In Online Learning Platform Of Coursera Based On Structral Equation Model

It was 2013 when Coursera came to China. Shared learning resources, rich and varied contents, flexible forms of open and independent learning and flipping the classroom ideas are a profound influence on the development of China’s development. There is no doubt that Coursera is really a success in China. However, it still has many things need to be improved. Because the courses in Coursera often were taught by English background teachers, some of them may ignore the difference between the Chinese Culture and the Western Culture and may not consider too much about the course desigh. For these problem, many students registered in Coursera and have learnt for some time,but their homework complement rates are not satisfactory. The research of Coursera often limited to theoretical research and the practical research is often neglected and relatively backward compared with foreign countries. Therefore,using relatively new mainstream statistical methods on Chinese Coursera users’ actual use is really meaningful.Firstly, based on the domestic situation, the online study and distance learning and user acceptance for new information systems research theory, we constructed user interface design, user levels, course design, ease of use,usefulness, practical use, user attitudes and external influences eight latent variables, and put forward the hypotheses for my study. Then we dealt with the validity of the model tests, predictive analysis, path analysis, and tested the relevant conclusions.Secondly, we used the IBM SPSS PROCESS to analysis the the mediators and the intermediary effects. The gender for Coursera users may affect the users’ behavior, so we used group analysis to compare the difference for different genders, and the Coursera users on the paths in the model in all study shows that there are no significant differences.Finally, we combined the Coursera users’ actual use and path coefficients and used an "Importance-Performance matrix" for the influencing factors of the actual use for Coursera users, and it shows the final conclusions of this study.