| With the increasing aging of our society, Explore our pension and endowment realestate development industry to become a urgent concern. Aging of the populationderived from a huge market, including an aging population, demand for capital markets,investment market demand, market demand for nursing services and spiritual andcultural needs, etc. Our pension industry has great potential, with adequate marketinfrastructure and spending power and industrial prospects.From the industrial development stage, China’s pension industry is still in the earlystages of industrial development. Combined with our aging background, China’spension industry will move towards the industrialization of the road. As a seniorhousing center carrier and the pension industry, but also in the early stages ofdevelopment. This paper argues that the worsening of aging will greatly birth pensionindustry. From the Chinese point of view the internal logic of senior housing, pensionservice-oriented, such as old-age pension service facilities of the industry chain is thebirth of Chinese pension real estate intrinsic motivation.Meanwhile, China’s old-age pension industry and the construction of real estateprojects is still in its infancy. China pension real estate industry is also in its infancyrapid development. At this stage, retirement real estate development projects emergedlack of a reasonable scientific organization, planning and design, siting unclear,positioning confusion, inadequate policies and other issues.Based on the current situation of China’s current social pension pressures ofeconomic and social development of our country is facing, in previous studies on thebasis of the pension industry, analysis of foreign pension real estate development stage,status and experience, research real estate development stage of China’s pension,endowment summary real estate development model and product model, the developersof the pension system dynamics analysis carried out; overall our business model wasconstructed senior housing development mode, drive mode, and profit model. On theoperating mode, the system dynamics analysis and value chain analysis of the pensionindustry of real estate development in the perspective of retirement to investigate thefeasibility and necessity of Pension Real Estate Association operating model to buildour business model Pension Real Estate Association, so as to explore sustainableoperations of the pension program. For product planning system drive mode analysis by summarizing the major realestate development model of pension five main mode, and build product planningperspective through case studies. And thus summarizes the overall endowment estateplanning from the macro perspective, summarizes the soft real estate service pensionsystem and rigid supporting system functions from the micro level, and policy supportfor the proposalFrom China’s actual situation, this article pension intrinsic motivation estatedevelopment model path study, detailed analysis of research and development mode,drive mode, profitable business model,.Finally stage endowment real estate projectsemerging opportunities and challenges, this paper summarizes the pension real estateproject planning and design elements.This is both a pension under the pension industry about real estate projects for furtherresearch and improvement in theory, but also the business in-depth exploration of thespecific practice. This paper aims to provide theoretical and practical references. |