Study Of Marketing Model With Internet Thinking

As a young company with only three years development, Xiaomi Company has anestimated market value of10billion dollars, becoming the fourth internet company inChina with a market value of more than10billion dollars. Obviously, its success has astrong connection with its marketing model. This paper, taking Xiaomi Company forexample, analyses its products and marketing activities, trying to find out the secretsof its success in marketing. With the guide of internet thinking mode， this paper triesto provide suggestions for traditional companies who want to make use of the internetand provide references for internet companies.This paper focuses in three parts. The first part is the third chapter, it analyses theperformance of internet thinking mode and concludes six thinking modes in internetmarketing. The second part is the fourth chapter, it starts from the study of its productsand products ecosystem, and ends with the study of Xiaomi Company’s specificmarketing methods from four main aspects: focus, extreme, reputation andfast. The third part is the fifth chapter, it analyses and concludes the marketingmethods of Xiaomi Company and came out with four directions of internet thinkingmode, they are spread, channels, supply chain and management idea. Thuscompleting the entire study of marketing mode with internet thinking.