Research On Enterprise Marketing Innovation Strategy Under The Background Of "Internet +"

Since Premier Keqiang put forward the concept of "Internet+" in the two-meeting,all enterprises,large and small,have been engaged in the transformation of this era,and the traditional mode of "Internet+" has emerged one after another.For the enterprise marketing,there is a new challenge to the strategic implementation ability of the enterprise marketing about how to innovate successfully in such a new situation.With the rapid development and popularization of the Internet in China,the number of Internet users continues to grow,and the characteristic structure of the netizens is changing accordingly.Under the background of the "Internet+" era,the cross-border integration of the"Internet+" has become a new development trend.The deep integration of the "Internet+" industry makes the boundary between traditional enterprises become more and more blurred,and the development of"Internet+" has become a new opportunity and challenge for the development of enterprises.In the field of enterprise marketing,it is also necessary to grasp the "Internet+" which can be continuously integrated and connected.Through analyzing the "Internet+" big data trend,big data can help us to achieve accurate positioning of customer interests and hobbies,and then achieve the goal of precision marketing.This paper starts with the analysis of enterprise traditional marketing,the method of traditional marketing transformation,the concept classification and theory of Internet enterprise marketing.By analyzing the traditional marketing mode under the background of "Internet+",this paper aims to explore the strategic innovation path of enterprise marketing mode under the background of "Internet+",and takes XiaoMi Company as an example to study the strategy of enterprise marketing innovation under the background of "Internet+".Thus,it provides some enlightenment for enterprises to carry out strategic innovation of marketing mode under the background of "Internet+",that is big data's marketing innovation system based on Internet marketing means and interactive mode will replace the original marketing mode and gradually become a new trend of marketing development in modern enterprises.