| Performance management is a comprehensive management system, effective performance management must be clear assessment target, assessment content, assessment methods, assessment indicators, evaluation of the results of application; The performance management is a performance plan, performance assessment, performance feedback, performance communication, performance improvement and enhancement of the effective integration, any one link can directly affect the success or failure of performance management.This paper takes WD real estate company as the research object, in the analysis of collected management information, comprehensive understanding of the basic management and performance evaluation status, combined with the incentive theory, stakeholder theory, performance management theory, and the balanced scorecard, key performance indicators and other methods, further analysis of WD real estate company performance management present situation, discovers its existence in the performance management and corporate strategy, no combination of performance appraisal will be equal to performance management, such as lack of performance communication problems; Implementation of the specific process of target management, uses the methods of literature study, investigation and statistical analysis, the planning of the entire firm’s performance management system, in order to create favorable conditions for the healthy and rapid development of WD company.This paper thinks the key of the optimizing WD company performance management is to obtain the company leadership attention, to revise and improve the system of performance management system, to sound performance management mechanism, to optimize the performance appraisal index system, continuous performance supervision, to complete the performance evaluation result feedback and evaluation, the application of performance appraisal results, and to strengthen performance oriented culture construction. And they also have the positive reference significance to other enterprises. |