Sales Performance Evaluation Research Of Kbn Company

As the development of the market economic and the arrival of information age, in this global competition time, more and more enterprises identified the human resource management as the first element of enterprise management. Performance management, as the core of the human resource management, also has caused enterprises attention Enterprises should constantly improve their growth ability and management methods, in order to improve performance and to improve competitive ability. Performance management is the core control tools, which effectively help the enterprise to realize strategic objectives.Most of the Chinese pharmaceutical enterprises have been a weak position in the world. They were still in the primitive accumulation stage. On the other hand, because some of the enterprises’management had only one-sided pursuit of sales, to the neglect of the integration between staff objectives and corporate strategy. Without the scientific Performance management, leading to the emergence of enterprises examination unfounded, employees have no sense of belonging, such as corporate strategy deviation, etc. Fortunately, more and more managers have realized the performance management plays a vital role for the success of the organization. This article through the analysis of the KBN company’s sales performance management system, to know the Performance evaluation’s operation mode in the sales’management system of KBN. To research how the performance management is to help companies achieve sales management strategy in the pharmaceutical sales field, which is advantageous for the sales application of the same kind of enterprise performance management system for reference.The first chapter mainly elaborates the research background, research purpose and significance, the research content and research methods. The second chapter briefly introduces the theory of performance management, and the commonly used performance assessment methods and tools at present. Analyze the applicability, advantages and disadvantages of mainly performance assessment methods. The third chapter main content of the work for the pharmaceutical industry enterprise, sales professionals were analyzed, and find out the industry sales personnel management of the problem. Fourth chapter introduces KBN situation and the specific implementation of KBN current sales staff performance assessment method, analyzes the related index system, the role of performance assessment in sales management system is studied. The last chapter gives the research conclusion.In this paper, the author surveyed the KBN company current specific measures of performance assessment of sales staff actually. Using a lot of sales data and forms to introduce the detail of performance assessment operation mode in the company’s sales staff performance. Using the theoretical research and empirical research method to analyze the related assessment index. From the point of view of sales management, to research the role of performance assessment in sales management system. Hope that research results of this article can contribute to sales of pharmaceutical enterprise performance management development.