| Business models of traditional industries has been altered by Internet rapid development in recent years. Internet has made great impacts of the ways how business grow. Take Tencent and Alibaba as examples, these two companies are revolving their partners in telecommunications, retail, financial and millions of other companies to change and adapting to their business mode. In the foreseeable future, Internet revolutions in above industries will not be stopped, and will be expanded to the education industries.In recent years, companies like Alibaba, Tencent, Baidu and other Internet giants entered the education industry to chase the value in Internet based education-E-education. Meanwhile, investors are injecting more funds into it as they see a bright future. Aplan made by Chinese education ministry on E-education development in next decade(2011-2020) has shown a clear path. As China is encouraging the E-education business, it is expected to have a steady growth for all enterprises in both Internet and education.Kingsun Ltd., a company based in Shenzhen has invested in E-education business for a decade and has recently listed in Shenzhen Stock Exchange. Kingsun Ltd. is facing major concerns like how to strike forward in the rapid change E-education business; how to maintain its domination in the market place; how to blossoming out a high-tech education business from the traditional software products.The thesis is to study and Kingsun Ltd. as a subject, to analyze the company’s strategy in both Internet and mobile Internet, and compare them with classic strategic researches. By doing so to conclude a scientific development strategy for Kingsun Ltd. So to be more competitive in the education industries.Innovation:Targeting at Kingsun Ltd.’s factual situations and making analyzation to provide a strategic plan for the company to grow business. |
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