Study On How To Expand The Rural Tourism Cultural Consumption

Since China established tourism as a strategic industry, and to the construction ofsocialist culture powerful nation, it’s important to study how to expand the ruraltourism culture consumption. This paper mainly has the following four parts:The second chapter concludes other scholars’ literatures about rural tourismconcept, research methods, development mode, culture connotation, culture industrychain, marketing mode and developing trend. And take foreign rural tourismdevelopment in contrast.The third chapter takes research on rural culture consumption pattern andconsumer’s apperceiving. And summarizes for existing cultural program developmentmode: Classical regression, Traditional ascension, Refining integration, Out of thin air.And study on the visitors’ consumption characteristic in the process of rural tourism,we found that when meet the basic function elements, the consumers’ demand forcultural products is gradually increasing, but rural area didn’t pay attention to thedevelopment of culture program. Under this background, this paper concluded that,rural tourism should pay attention to the development and utilization of cultureresources, increasing cultural projects proportion in rural tourism.The fourth chapter studies on the background of culture consumption in ruraltourism. And analysis on the rural tourism culture project development type, problemof rural tourism cultural program and the development trend of rural tourism. Then put forward the development frame of cultural program, based on RMCP theory.The fifth chapter studies the development mode to promote the cultureconsumption, concluded that rural tourism should ascend in threedimensions:”experience, preserve one’s health, understand”, and put forward the ruraltourism culture collaborative development mode.This paper based on the Yangtze River delta region, combined the empiricalresearch and theoretical research, collect the first hand material and summarize. Theauthor hope to make rural culture more prominent, improve the existing rural tourismgrade, expand its tourist market, extend the tourists stranded time, improve touristloyalty, so as to promote the rural tourism culture consumption.