Development Strategy Research Of A Company Of Daqing Oilfield Company

With the continuous development of the world economy and the moreintensive international competition, crude oil-as an industrial blood andnon-renewable resources, is increasingly strengthened its strategic position.Around in the worldwide, all countries are competing for oil resources by allkinds of means. While the economy and society of china in a period of highgrowth, the demand for crude oil energy has been in the high-growth period,which improves the important status and role of such Daqing Oilfield. Facingsuch a severe international and domestic situation, as an enterprise for Daqingcrude oil storage and transportation, and marketing of refined products and crudeoil storage services for the main business, A branch of Daqing Oilfield Companyshould make forward-looking plan for the future at a strategic height, to meet theneeds of the country’s political, economic and energy security，and also achievethe goal of rapid and long-term development needs.This thesis selects A Branch of Daqing Oilfield Company developmentstrategy as the research object, using Porter’s five forces model, SWOT analysisand Boston matrix, analyzing the company’s business philosophy and choice ofmajor events, summed up its current development strategy, characteristics of thestrategy, aimed to the formulating a new development strategy to adapt to thetimes. So the branch could avoid operating disadvantaged business, and make useof their own advantages to develop core competitiveness, to maintain a highmarket share in order to achieve “the century Oilfield great goal”. Based on theanalysis of the advantages, disadvantages and development opportunities, andthreats, this thesis uses the modern enterprise management concepts to analysisthe external environment, the oil industrial environment and industry developingtrends in a comprehensively and deeply way. Combining the developmentstrategy of PetroChina and Daqing Oilfield Company, this thesis makes a basicdevelopment strategy of "low cost leadership strategy and horizontal integrationstrategy". Finally, the thesis predicts the specific economic development strategic objectives, proposes four measures, to make a strong guarantee for the effectiveimplementation of the development strategy.