Contribution And Optimization Of Enterprise Culture On Competitive

Corporate culture in the enterprise competition plays an extremely important influence and role. Especially in China, in the building of enterprise culture and the lack of a line with their actual situation sound mechanism, often superficial. Therefore, with regard to corporate culture contribute to the competitiveness of enterprises and optimize the role Dianmianjiehe and systematic research is a very urgent theoretical topics, and has a very important practical significance. Based on the above background and practical issues papers to corporate culture contribute to the competitiveness of enterprises and optimize the role of the title of the review of existing literature, based on the use of literature analysis, model analysis methods and case analysis three analysis methods, the concept of corporate culture, characteristics, composition, functions and corporate culture and corporate competitiveness on the basis of relations to the discussion, drawing proposed enterprise culture core competitiveness contribution model, and explains the meaning of the model, and then combined Zou Ping Xiwang Group case studies to verify the model. A detailed analysis of Xiwang Group’s corporate culture and corporate culture construction status the problems and propose appropriate countermeasures.Specifically, the main research content and structure is organized as follows:The first part is the opening of the theory, on the research background and significance of research ideas and content, domestic and international literature review of relevant theory and research methods and innovation to generalize of introduction. Then, in the second part, the author from the concept of corporate culture, characteristics, composition and other aspects of corporate culture overview. On this basis, the author in the third and fourth sections, to Zou Pingxi Group, for example, detailed analysis of the competitiveness of the enterprise culture influence and role. Then, in the fifth part of the author, it is based on improved competitiveness of enterprise culture to propose a solution. Finally, I will make a summary of the contents of the entire paper.