Study On The Influencing Factors Of Manufacturing Enterprises’ Green Competitiveness

The rapid expansion of the global economy results to more and more disruption on the environment. Population, resource and the environment has become the major problems of the social development for human beings, which makes more and more concerns from all over the world on the environment. China’s government has paid more attention to the ecological civilization construction and green development since the 18th Party Congress. What’s more, the greenization has risen to the political mission in the future for the development of China at the beginning of 2015. Manufacturing, the biggest pollution maker among the three major industries, is the pillar of China’s economy, which makes the manufacturing would face to more and more serious challenges of greening. It is effective and necessary for manufacturing enterprises to implement green management, improve the greening performance and establish the green competitive advantages.The implementation of greening patterns of management and operation, and the improvement of the environmental and financial performance would green the development of the enterprises, and establish the green competitive advantages for them. The green competitiveness, however, is a complicated system, which involves diversified subjects and factors. It is useful and meaningful to study and identify the influencing factors as providing theoretical directions of macro-control for the government and promoting the green competitiveness for the enterprises. Therefore, the study aims to research and identify the influencing factors of manufacturing enterprise’s green competitiveness.The research defines the meaning of manufacturing enterprise’s green competitiveness, and establishes the theoretical model of the formation mechanisms of manufacturing green competitiveness via literature research and theoretical study. The system of the influencing factors is presented, and Grey-DEMATEL is applied to cope with the datum that collected by means of interviewing and questionnaire inquiry. Eventually, the logical relationships and the influencing mechanisms of the factors of manufacturing enteiprise’s green competitiveness are analyzed. The results show that the interaction and connection among the government, enterprises, industries, market and the community would have impact on manufacturing enterprise’s green competitiveness". The green notion and cognition of the public and the policies made from the government have the biggest impact on the other factors. On the contrary, the factors on green brand and the process of designing, producing of the manufacturing enterprises are the most affected. The factors on the coercive policies made from the government and the environmental regulation, the green mind and the demand for green productions of the market, and the environmental standards and degree of green of the industry are the primary causes for manufacturing enterprise’s green competitiveness, as well as the long-term actions for improvement. The factors inside the enterprises, namely the green resources, green capacity and the green value are the direct cause and instant actions for improving the green competitiveness. And the green brands and the green productions are the most significant factors for the manufacturing enterprises to establish green competitiveness.