Development Strategy Research Of Sichuan Airlines Group

In this paper, guided by the theory of enterprise development strategy, with the development strategy of sichuan airlines group company as the research object, through to the sichuan airlines group is facing the analysis of the advantages and disadvantages of internal and external environment and the company, the sichuan airlines must adapt to new environment changes timely formulate and implement the basic ideas of the new enterprise development strategy. According to the article, in the face of the fierce competition in the aviation industry, sichuan airlines group company must be constantly on the basis of air transport core business competitiveness, change the traditional single business development strategy, the implementation of the transportation industry as the core of diversified development strategy, through the shipping business, promote the development of other industries, to achieve “the control of its main business, expand the secondary business, upstream and downstream industry core competitiveness” development purposes.