Development Strategy Research Of FAW Leasing Co.,Ltd.

With the continuous improvement of China’s economic level and the constantly changing market environment,a single consumer credit financial product can no longer sustain the growing demand for car financing from end consumers.Financing leasing,as a financing method consistent with consumer credit,has gradually been accepted by end consumers in the current financial product landscape.As a financing leasing company under the FAW Group,FAW Leasing Co.,Ltd.is responsible for promoting the sales of FAW Group’s various brands of vehicles and helping end consumers finance their car purchases.Through financing leasing,it solves the problem of funding shortage encountered by end consumers in the process of purchasing vehicles.However,with the continuous development of FAW Leasing since 2016,the continuous iteration of financial products,and the impact of the COVID-19 pandemic on the national automobile sales market and financial derivatives market in the past three years,FAW Leasing urgently needs to adjust its development strategy based on its own advantages and in combination with the opportunities and challenges of the national automobile consumption market in the new post-epidemic era of economic development.This article first explains the relevant theories of strategic management,clarifies the theoretical basis and analysis methods of the entire article,and provides an analysis of the company’s development strategy from a theoretical perspective,while also clarifying the current status of relevant theories and industry market analysis at home and abroad.Secondly,by introducing the operating model of current market-oriented leasing companies,the current development status of the leasing industry is outlined.Then,using the PEST analysis method,the political,economic,social,and technological aspects of China FAW Group Corporation Leasing Co.,Ltd.are analyzed,and the Porter’s Five Forces model is used to study the industry competitive environment of the company,thereby completing an overall analysis of the external environment of China FAW Group Corporation Leasing Co.,Ltd.Then,an internal environmental analysis of China FAW Group Corporation Leasing Co.,Ltd.is conducted from four aspects: organizational structure,employee composition,business management,and risk control.The SWOT analysis method is emphasized to weigh the current strengths,weaknesses,opportunities,and threats of the company,and the integrated analysis conclusions form four types of conclusions applicable to China FAW Group Corporation Leasing Co.,Ltd.’s growth strategy,turnaround strategy,diversified strategy,and defensive strategy.Combining the current development status of China FAW Group Corporation Leasing Co.,Ltd.and the expected national automobile consumer market,it is finally determined that the company should adopt a relevant diversified strategy to promote the company’s next development,and proposes measures and plans for the company’s growth strategy selection from multiple dimensions,such as aftersales leaseback business,direct lease business,equipment leasing business,new energy vehicle financing leasing business,and used car financing leasing business,etc.In addition,corresponding strategic support measures are proposed from four aspects: strategy implementation,regulations and systems,team building,and cultural construction,to ensure that the development strategy of China FAW Group Corporation Leasing Co.,Ltd.can be effectively implemented.Based on the completion of the development strategy research for FAW Car Rental Co.,Ltd,there is a hope that through research and development of development strategy for FAW Car Rental Co.,Ltd,it can provide certain reference value for the future financing lease business development of financing lease enterprises that are currently in the financing lease industry and are about to enter the mature period of enterprise development,and provide some degree of reference for relevant leasing companies in the selection and formulation of company development strategies.