Innovative Development Of China’s Night Tourism

The rapid development of tourism and the diversity of travel requirements lead to a new tourism type which is night tourism. The show in Guilin called Impression Liu Sanjie shows the great economic and social effect of night tourism, and it becomes a new growth point in tourism development with huge development potential. As more and more domestic tourism areas give special attention to night tourism and develop night tourism market actively, how to avoid developing night tourism blindly and how to make innovations in development of night tourism become the concerns worth paying attention to. The paper studies this issue from this point, according to the literature review and current status in reality, makes a systematic research about the innovative development of China’s night tourism.There are seven chapters in this paper. The first chapter introduces the background, meanings, contents, methods and innovation of this research; the second chapter introduces the current situation of the researches in China and abroad, which makes a theoretical basis of the further analysis; the third chapter summarizes the current status in reality, and points out the stages, achievements and weakness of night tourism; the forth chapter deepens the basic theory of night tourism by thinking over its development condition, discussing the concept definition and the characteristics, and trying to clarify what the night tourism is; the fifth chapter points out the strategic value of night tourism development, suggests three strategies for that, and also summarizes five trends of that; the sixth chapter makes the innovative design of its products, and development pattern; the seventh chapter uses the Songjiang District as a show study and gives a series proposals to develop its night tourism.