Research On The Development Strategy Of Retail Enterprise O2O Lppz

Traditional retail industry is now facing the fierce competition of retail business modes, not just rent artificial continue to rise, the impact of electronic commerce makes the consumer buying habits change, the traditional business model of the terminal will no longer be winning a magic weapon for the king, but is a threat to the traditional retail is not electricity direct conflict, but the traditional retail retail trends for the future control of the self.This article based on the related theoretical basis of review of 020, to domestic mainstream O2O business application mode of retail industry, at the same time expand LPPZ retail enterprises in the strategic development of internal and external environmental analysis, through the data in recent years, the development of traditional retail enterprises and the future development trend, and consumer buying behavior habits change characteristics due to the rapid popularization of Internet, think that the Internet change business form, but based on the nature of retail does not change, because the whole link in retail, its basic factor is the information flow, commodity flow, cash flow circulation interaction, based on the mobile Internet O2O business model ultimately depends on the rapid development of Internet technology platform to form a more efficient reflect and high agility full closed-loop business, information flow including marketing marketing activities, brand, price system, membership system; Flow of goods including goods, inventory logistics, qr code points, etc.; Cash flow including wireless payment scenarios, process design, hardware and software Settings, and so on.In the Internet age, physical stores will still indispensable to retail sales scenario, the future will become a vital tentacles to insight into the market demand and meet the demand of market in the middle of the station, not only is a place for selling functions. LPPZ retail enterprises should make full use of stores and supply chain advantage, make consumers at any time, anywhere, free shopping O2O mode. Based on the strategic guiding ideas, through the SWOT analysis method, for the retail enterprise LPPZ provided further strategic development direction, provides strategic planning, deployment, operation and implementation plan.Research suggests:O2O retail is the ultimate mode, for the future retail model is dealing with the mobile Internet retailing enterprise, social, localization trend the best strategic choice.