Research On The Improvement Of The Performance Appraisal System Of Corporate Account Managers In L Branch Of China Merchants Ban

With the continuous development of Chinese financial market,the traditional management mode of commercial bank has not been able to meet the changing needs of modern market,which requires the commercial bank to optimize and adjust the management mode in the modern financial system,and bring the modern enterprise management mode into the bank management system.Account manager is an important resource of commercial banks,which directly affects the development of the whole bank’s customers and business.Therefore,this thesis aims to provide theoretical guidance for the customer manager management of commercial banks by exploring the improvement scheme of the performance appraisal system applicable to commercial banks.In order to ensure the pertinence of this study,this thesis takes China Merchants Bank L Branch as an example,summarizes and analyzes the contents,indicators and processes of the bank’s performance appraisal,and explores the status quo of the bank’s performance appraisal.Then,a field survey was conducted on some customer managers of China Merchants Bank L Branch with the questionnaire survey method to understand their satisfaction with the bank’s performance appraisal,so as to have an in-depth understanding of the problems of the performance appraisal system of China Merchants Bank L Branch.Based on the results of the questionnaire survey and the actual situation of China Merchants Bank Branch L,this thesis believes that there are some problems in the performance appraisal of the bank,such as excessive attention to the completion of financial indicators and short-term goals,unreasonable index setting,unfair horizontal comparison of performance appraisal systems,strong subjectivity of appraisal scores,no follow-up feedback of performance appraisal,and imperfect appraisal system.The main reasons for this problem are as follows: China Merchants Bank L Branch lacks the understanding of the relationship between strategy and performance appraisal,the design of appraisal index is not targeted enough,the implementation standard of appraisal system is not perfect,the importance of performance communication is ignored,and the sound system guarantee is ignored.Therefore,this thesis introduces the balanced scorecard theory to improve the performance appraisal system of China Merchants Bank Branch L,determine the bank’s development,then determine the performance appraisal system based on the strategic map,design the index weight based on the analytic hierarchy process,determine the assessment criteria and assessment cycle,and clarify the application of assessment results.So as to improve the performance appraisal system of China Merchants Bank L branch in all aspects.Finally,it puts forward some concrete measures from the aspects of organizational structure guarantee,management system guarantee and performance culture guarantee.This thesis takes a representative China Merchants Bank as an example to improve its performance appraisal system,which can provide guidance for the performance management of customer managers in L Branch of China Merchants Bank and other similar banks.