The Research On The Performance Appraisal For Account Managers Of County Branch Of CCB

In recent years,China's economic stability and rapid development,enterprise financing structure upgrade optimization,for the bank's business and development provides a good economic basis.In the overall development of the favorable environment,the banks have begun to face some challenges,such as the accelerated interest rate market,the emergence of new Internet financial industry,so that competition between banks has become extremely motivated.Customer-centric,market-oriented,is the direction of bank change,optimize the management of customer manager team has become the starting point of bank management.Account manager performance appraisal is the key link of customer manager team management.Then there are some common problems in the performance appraisal of our bank's client manager,such as the unqualified standard of the performance of the client manager,the consistency of the performance appraisal and coordination mechanism,and so on.In view of this,this paper mainly studies the performance evaluation of bank account manager.Based on the research and research of human resource management research theory such as performance appraisal and bank customer manager performance appraisal,this paper uses the methods of literature analysis,summarization and investigation,and so on.Combined with theoretical research and empirical analysis,to study the performance appraisal of CCB customer account manager.This paper first introduces the background and meaning,content and method of the topic,and plays a programmatic role in the whole text.Then it reviews and summarizes the theoretical basis of this paper,including the theoretical basis of performance appraisal and the theoretical basis of bank account manager performance evaluation.This paper summarizes and analyzes the present situation of the performance appraisal of the client manager of CCB County Branch,and finds out the existing problems and finds out the reasons.Then,the performance evaluation index system of the customer manager of CCB County Branch is optimized to form the customer This paper puts forward some aspects of the implementation process,including the development of reasonable assessment plan,the use of customer assessment methods to optimize the performance appraisal communication mechanism to strengthen the application of performance appraisal results.And then provide the guarantee for the implementation of the performance appraisal of the client manager from the four aspects of increasing propaganda,system,talent and culture.Finally,this paper summarizes the whole research process and makes corresponding outlook.The results of this paper are as follows: At present,the problems existing in the assessment of the account manager of CCB County Branch are misinterpreted,the performance appraisal process is unreasonable,the evaluation index is unreasonable,and the follow-up improvement of performance appraisal is neglected.Analysis of the reasons for the lack of correct understanding of performance appraisal,the lack of effective job analysis,performance appraisal process the lack of effective communication,the relevant departments lack of professional guidance and training;through the balance scorecard to determine the five primary indicators are Financial level,customer level,internal level,learning and growth level and risk level indicators.Using the Delphi method to determine the number of secondary indicators for 16.The weight of the first-level index is determined by using the de Feier method,and the weight of the 16 secondary indexes is determined by the sorting method,and finally the customer management performance evaluation index system is formed.The theoretical significance of this paper is to enrich the content of customer manager performance evaluation in the new market economy environment.The practical significance lies in optimizing the performance appraisal system and improving the development of the bank customer manager team.