Try To Talk About The Industrialization Development Of Tea Culture

The 21 st century is the era of cultural economy, cultural industry growing industry categories are doing outstanding contribution for the national economic construction, especially in Europe and the United States developed countries, the cultural industry has become the leading industry of the national economy. With the rapid development of our social economy and culture of rising prosperity,culture of economy continues to grown, all kinds of cultural industrialization developed gradually, the cultural industry has showed a trend of rapid development of our country. The traditional tea industry in the process of economic development in China, this trend also gradually revealed, the combination of tea culture and tea economy increasingly closing.It embody the tea culture elements from the tea production, processing and marketing to tea enterprise management.The development of the cultural elements,directly impact on the development of tea industry economic’s efficiency and improve the derivative value of tea. In the tea culture more successful industrialization practice areas, Yunnan Pu ’er tea, Anxi tieguanyin tea and other well-known brands have achieved good results.This paper aims to draw lessons from successful experience of tea culture industry at home and abroad and analysis the present situation of xinyang tea culture development based on which xinyang maojian tea culture industrialization development countermeasures are putted forward in order to provide a theoretical basis and method guidance for the practice of the development of tea culture industry in Xinyang area.This paper systematically analyzes the present academic circles for tea culture industry relevant concept definition and category of tea culture, briefly discussing the tea culture and the definition of the concept of the cultural industry structure, evolution and expression, tea culture industry concept and characteristics.Through the analysis of four different types of tea culture industry’s successful experience and deficiency at home and abroad, summing up the general rules of successful development of tea culture industry and expecting to these laws be applied in the development process of xinyang maojian tea teaculture industry. Through the analysis of the development status of Xinyang maojian tea culture and the feasibility analysis of Xinyang maojian tea cultural industry construction,the suggestions of Xingyang maojian tea culture industry development are putted forward.The countermeasures include: focus on building the core tea culture brand,take the market demand as the guidance to subdivide the tea culture products of Xinyang,disseminat the ideas of Xinyang tea culture,add cultural elements to extend the industrial chain,take the whole interactive media and modern marketing mode, develop the leisure experience as the theme of the tea culture tourism, expand the Xinyang tea culture carrier in the use of high-tech means, introduce and train the professional and technical personnel.In this paper, I hope that Xinyang Maojian tea culture industry development countermeasures proposed in the base of summing experiences of tea culture industry in the domestic and abroad and analysising conditions of developing tea culture industry in Xinyang has the certain practical reference value on the construction of Xinyang tea culture industry.