The Internet Economy Development Perspective Of The Restaurant Industry Research Of Social Marketing Model

In the rapid economic development, increasing cultural level today occupy an important position in the livelihood of the people in the restaurant industry also will usher in its own continuous development. Food and beverage industry from the very beginning to a single function for the main purpose of beginning to eat a variety of meanings and forms evolved gradually improve and upscale dining environment and rich culture makes rich people eat there apart from a deeper sense of enjoyment. Meanwhile, as a labor-intensive industry, catering industry also assumed the role of the national increase in jobs and functions, an increase in national income, stability and social development has played an important and irreplaceable role.With the development of science and technology, emerging new social media, the Internet, such as micro-channel public increasingly diverse social channels, as well as their unique publicity grow geometrically like being valued diffusion capacity in various industries, and as an effective publicity, familiarity with Chinese netizens on new media deepening grasp on this social media platforms have information more convenient, people are constantly enjoying the technology brings new sensations and experiences.Experts and scholars agreed that the food industry should have a larger network development platform than other industries because of the high middle and low distribution of food and beverage industry average, easy-to-use and promotion of e-governance, so that will help the food industry to improve competitiveness, reduce management costs and increase revenue. Social marketing food and beverage industry will be an inevitable trend in the development of this marketing model will bring real benefits and z natural advantage.In recent years, the restaurant industry gradually began to realize that social media propaganda gains brought by this new carrier, brought this tremendous marketing opportunities and earnings growth pattern began to change all aspects of the catering industry, the paper industry through social marketing of food the concept of the status quo in terms of the development of China’s foreign development can learn from other aspects, identify marketing Construction of part of the contribution to the force.